Created for the 14th edition of Art Genève, the limited edition Louis Erard x Monica Bonvicini "Not For You" marks Louis Erard’s third creative artist collaboration, transforming one of Monica Bonvicini’s iconic architectural installations into a striking wristwatch. Edited by "The Gallerist of Time", the design channels a bold black-and-steel aesthetic where contemporary art, luxury watchmaking, and conceptual design intersect. Graphic, architectural, and intentionally provocative, the piece delivers a mirrored visual message that engages the wearer directly. Produced in a limited series of 178 pieces, this 39 mm intentionally unisex luxury watch balances exclusivity, modern Swiss craftsmanship, and collectible appeal for design-driven watch collectors.

Ref. 34242AA02.BVAS28

Inspired by Monica Bonvicini’s internationally acclaimed work exploring power, gender, and space, the dial becomes a wearable installation. A matte black Clous de Paris guilloché surface creates depth and texture, while mirror-polished appliqué "not for you" typography reflects the viewer, reinforcing the artwork’s confrontational dialogue. Rhodium-plated hands cut cleanly across the dial, echoing the precision of architectural form. The polished stainless steel case houses an automatic Swiss movement and features a transparent sapphire caseback engraved with the mirrored phrase and individual limited edition numbering. Finished with a black Baranil leather strap and offered in two strap sizes, this genderless luxury watch blurs traditional boundaries while delivering a sharp, art-forward statement rooted in contemporary Swiss horology.

TECHNICAL SPECIFICATIONS
Movement
- Sellita SW621-1
- Automatic
- Elaborated grade movement
- Speciality openworked rotor with black lacquered Louis Erard symbol
Functions
- Hours, minutes
- Central hour and minutes hands
Power Reserve
~ 38 hours
Jewels
31
Case
Polished stainless steel
Diameter
39 mm
Glass
- Domed sapphire crystal with anti-reflective treatment on both sides
- movement visible through the transparent crystal caseback
Water Resistance
5 bars (50 m/165 ft)
Dial
- Inspired by Monica Bonvicini's artworks
- Black Clous de Paris guilloché with a central black mirror-polished "not for you" appliqué
Hands
Rhodium-plated hands
Strap
- Black Baranil calkskin leather with tone-on-tone stitching at the lugs and black grained calkskin lining. Polished steel pin buckle.
- Quick-release spring bars for easy strap changes
- Dimensions: 20/18 mm width, 65/105 mm length
Buckle
Butterfly folding clasp with spring-blade mechanism


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